Syllabus
Introduction to Web Site Design and Development [COMM 223]
Spring 2012
Section 1, M/W 1:40-2:55 (Ely 313 - Mac Lab)
Section 2, M/W 3:10-4:25 (Ely 313 - Mac Lab)


Professor Nigel Dobereiner
Office: Ely 321
Office Hours: MWF 9:30 -10:30 and by appt.
Office Phone: (413) 572-5743
Email: ndobereiner@westfield.ma.edu

This course provides as introduction to web page design and creation. It also explores theoretical issues related to media development and user interface design. It includes an overview of the Macintosh interface, and prepares students for advanced work in multimedia production, web page design, streaming media and social media cross-links.

OBJECTIVES:
Among other things, when you finish this course you will be able to:

ATTENDANCE:
Students are expected to get to class each day. I will take attendance at every class and excessive missed classes will lower your final grade. Here's how it works. Everyone can have a legitimate sick day now and then. I give you a couple. After that, every day you miss takes one point away from your final grade. That can easily lower your grade by a full letter. Taking attendance also helps me learn who you are! Anyone with borderline scores at the end of the semester will benefit from a good attendance record, and vice versa. Missing classes will almost certainly affect your final grade also in that almost all of the material learned in this course will come from class lectures and participation. 

If you arrive late for class, be sure to let me know you were in attendance when class is over – otherwise you will probably be marked as absent. I don't like it when people come in late because you disrupt the class and miss the point of what I'm talking about. Be here on time.

If you miss class, I will not provide copies of my lecture notes. You will have to get material from another student. If you miss a project due date your score for that project will be lowered by one full letter grade. If your project is not done within a week of the due date, it will not be accepted and you will receive a grade of 'F' for that project. NO EXCEPTIONS!

REQUIRED MATERIALS:
You will have to purchase a portable USB drive (available at the book store but much cheaper elsewhere). You will also need to purchase a web site name (~$10) and hosting services (~$16). I will show you how to do this. For that, you will need a credit card number or debit card There is no text for the course.

GRADING:
Five 5 projects (20 points each) will make up most of your grade. The remaining part of your grade is attendance. Yes, that means you can get an "A" on every project and still end up with a "B" in the course if your attendance is very poor. 

It is my view that students, in effect, grade themselves. That is, I will make every effort to assist you and give you all the information you need to succeed. However, the ultimate responsibility for success (or failure) is your own. Below you will find the Grading Structure. 

A

97-100

C+

77-80

 

A-

93-96

C

73-76

F

B+

89-92

C-

69-72

60 or below

B

85-88

D+

65-68

 

B-

81-84

D

61-64

 

A very important part of this course is attending the presentations of student work.  Each project will be viewed online by the entire class and I expect constructive feedback/compliments and criticism be provided as appropriate. 

A note of warning: Projects take longer to create than you might think.  Please plan your time accordingly.  Also, TEST your projects before submitting them for grading.  Too often they simply don’t work from the USB drive the way they do on the Mac.

If you are having trouble with the course, please arrange to meet with me during office hours.  I will be happy to assist you in any way I can.  Anyone whose final grade is close to a borderline status between two letter grades will receive the benefit of the doubt (or vice versa) by a consideration of class attendance and participation records.  Again, it’s all up to you.

The following Classes and Topics listing is subject to change as our/your interests and progress dictate.  However, my experience with this course is that skill levels vary widely so this syllabus may change to a slower or more accelerated pace to meet the needs of the majority of the class.

ONLINE RESOURCE:
All assignments and related materials will be available online at www.znod.com

Classes and Topics

#

Date

Topic

Assignment Due

1

1/23

Class introduction, syllabus, how the web works

2

1/25

Introducing the Macs if applicable). Good web sites, bad web sites, what’s the difference?  Audience, color, type, navigation and images.

3

3/30

Introduction to HTML

 

4

2/1

HTML continued
Review of web sites

First assignment due.

5

2/6

Organization of site assets, standardized file naming

 

6

2/8

Navigational paradigms.

 

7

2/13

Review of web sites

Second assignment due:
First basic web site

8

2/15

Creating a basic site in Dreamweaver.  Cascading Style Sheets

 

 

2/20

Holiday – President’s Day

 

9 2/21 Basic layout methods, frames and tables. Finding and using clip art.  

10

2/22

Purchasing and setting up web sites. Using FTP.

 

11

2/27

class cancelled

12

2/29

Introduction to Photoshop.  Optimizing images for the web. Using background images.  Creating button rollovers.

 

13

3/5

In-class work on fourth project

 

14

3/7

Review of web sites

 

 

3/12

Spring Break

 

 

3/14

Spring Break

15

3/19

Review of frames

16

3/21

In-class work on third project

17

3/26

In-class work on third project

18

3/28

Review of web sites

Third assignment due:
Personal web site

19

4/2

Understanding streaming media

 

20

4/4

Server Side Includes

 

21

4/9

Getting video into your web page, tips for web video

 

22

4/11

Integrating social media and addressing SEO

 

4/16

Holiday: Patriot's Day

23

4/18

Javascript

 

24 4/23 Creating online forms  
25 4/25 In-class work on fourth project  
26 4/30 In-class work on fourth project  
27 5/2 In-class work on fourth project  
28 5/7 Review of web sites Forth assignment due:
An online store